MADISON, Wis. (BRAIN) — Schwinn has launched a new line of children's bicycles to be sold at mass retail that have been redesigned to better fit young riders' body proportions and riding needs.
The new geometry on the Schwinn SmartStart bicycles is designed to increase a child's leverage by matching pedal width to the child's hip width while also pushing the pedals slightly forward. "This is similar to the build of a tricycle," said Josh Vick, director of product for Schwinn. "This allows for easier and increased pedaling as well as better balance."
The bikes also have lighter frames to improve a child's control of the bike, and they are equipped with seat and grips designed for smaller bodies.
"SmartStart places Schwinn as a leader in the category of children's bicycle design," said Dave Duecker, vice president of product for Schwinn. "With our newly redesigned bicycles, we are creating a better fitting bike for children while instilling confidence and getting them excited to ride bikes."
SmartStart bikes are available now through mass retailers including Target, Toys R Us and Wal-Mart, with pricing starting at less than $100. The bikes are not yet available to independent bicycle dealers.
More information: SchwinnSmartStart.com.
