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Limited edition camo' Giro shoe combines road and mountain features

Published August 2, 2013

SCOTTS VALLEY, CA (BRAIN) — Giro is releasing a limited edition Empire MTB shoe in a camouflage color scheme. Fifty pairs of the shoes will be sold for $300 through the company's "First Friday 50" promotion on its Facebook page. Another 350 pairs will be available to Giro athletes and at retail worldwide.

“Giro is a design company and we wanted to produce shoes that would speak to our fans’ love of style. The Empire combines our best technical performance features with a classic laced closure to create a shoe that redefines performance, fit and style,” said Eric Richter, Giro Senior Brand Manager. “This Empire MTB version is a perfect match for fall riding, and at a weight of only 290 grams, it’s a great shoe for gravel rides, cyclocross or XC races, and even commuting.”

Every pair will be numbered to commemorate the limited edition release.