BUCHAREST, Romania (BRAIN) — GoPro Inc. has opened a new office in Bucharest, Romania, that will focus on software engineering, including development of the company's web and e-commerce platforms.
GoPro said the new office — which opens Wednesday, March1, will help it tap into the area's diverse engineering talent pool and create as many as 100 jobs in Bucharest in 2017.
"The decision to expand GoPro's software engineering operations into Bucharest aligns with our top priorities for 2017: strengthening execution and managing costs," GoPro COO CJ Prober said. "The area is rich with diverse talent from prestigious colleges and universities, as well as Fortune 500 technology companies. We have the opportunity to leverage this talent and consolidate our outsourced software and IT contractors into one centrally located, highly efficient team."
The opening of the Bucharest office follows GoPro's announcement in November that it was closing its entertainment division and eliminating 15 percent of its workforce — or about 200 jobs — as the company seeks to return to profitability.
GoPro has reported five consecutive quarterly losses through Q4 of 2016. It lost a total of $419 million last year.
