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Omnico to distribute Stages power meters in Southern Africa

Published July 23, 2014

BOULDER, Colo. (BRAIN) — Stages Cycling is now working with the South African distributor Omnico, which will exclusively sell and distribute Stages Cycling products within Southern Africa (South Africa, Namibia and Botswana).

This year Stages has added distribution in four global markets: South Africa, the UK and Ireland, Australia and New Zealand and continental Europe.

"As the international expansion of Stages Cycling and Stages Power meters continues to advance, we are excited to partner with Omnico in the South African market," said Eric Jaworsky, Stages Cycling's VP of sales. "Over the course of the past year, we have seen unbelievable interest from the cycling community in South Africa. Omnico has all of the ingredients that we look for in a distributor, and without a doubt will represent and support our power meters at the highest level."

Omnico is an established distributor for more than a dozen cycling and electronics brands in South Africa. "Stages Cycling is certainly the perfect fit for us at Omnico," said Alan Hodson, Omnico's CEO. "When we added GoPro to our range of premium cycling brands like Cannondale, Fox, Giro and more, it meant we needed to focus on being rider-centric and be in a position to deal with rider queries with regards to electronic lifestyle products. This service, together with our cycle dealer distribution network and warehousing infrastructure, means that we can do justice to a globally successful brand like Stages Cycling — which requires strategically keeping in touch with the rider."

The Stages Power meter, which was launched in North America in 2012, is sold factory installed to aluminum crank arms from Cannondale, FSA, Shimano, and SRAM.

Stages Power meters will be available in Southern Africa in September through Omnico

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