SAN DIEGO (BRAIN) — BMC Switzerland has hired Ryan Cleek as the North American marketing manager. Cleek brings nearly 20 years of media production and marketing experience to his role at BMC.
Prior to joining the Swiss brand, Ryan was an editor (writer and photographer) at Mountain Bike Action magazine, a creative content producer for Specialized Bicycles Global Marketing Division, and since 2014 has run his creative services company, LookAlive Productions, which produced award-winning feature-length films along with branded commercial marketing content. Additionally, since 2015 Cleek has been a contributing writer, video producer, and photographer for Bike magazine.
"We believe the North American market is a key growth area for BMC Switzerland," said David Votava, the managing director of BMC North America. "Ryan brings a deep knowledge of the cycling marketplace, along with an expertise in the mountain bike segment. We look forward to utilizing his diverse creative skillset to strengthen the brand culture and increase awareness among North American cyclists."
