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Yakima adds marketing managers

Published March 25, 2013

BEAVERTON, OR (BRAIN) — Yakima Products, Inc., has added two new marketing team members: Jon Bullinger as digital marketing manager and Summer Henderson as global marketing manager for Yakima.

Bullinger will help drive Yakima, Whispbar and Prorack websites, mobile brand experiences, social media and digital advertising. He will coordinate all digital marketing initiatives and ecommerce properties.

"Jon is a proven digital innovator and is a solid addition to the Yakima digital team,” said Jenna Fallon, global digital director. "He's passionate, determined and dedicated to developing the best consumer connections across social media and all digital platforms. He will undoubtedly help drive the Yakima portfolio of brands to the next level.”

Henderson will work closely with the Yakima global product manager in the creation and execution of marketing plans and assets. She will also oversee strategic partnership planning and activation, and develop the brand’s advertising and media strategy. Additionally, she will facilitate collaboration between the global brand management team and regional business units for marketing initiatives.

“We are thrilled to have Summer on board as the newest member of the Yakima crew. Her strong experience growing existing markets while working to develop new international opportunities, coupled with her obvious love of the outdoors, make her an excellent addition to our brand team and organization,” said Joel Grabenstein, Yakima's  global brand director. 

Topics associated with this article: People

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