BRAIN Staff

All articles by BRAIN Staff

Orbea Loki does double wheel-size duty

July 30, 2015

MALLABIA, Spain (BRAIN) — The Loki trail hardtail features Orbea's new Double Duty concept, with the ability to run either 29-inch or 27-plus wheels via Boost hub spacing front and rear.

Posted in New Products

Kryptonite expands European distribution via Shimano

July 29, 2015

CANTON, Mass. (BRAIN) — Kryptonite has signed on with Shimano Europe Bike Holding to distribute the brand’s bicycle security products in several European countries, including the Netherlands, Belgium, Luxembourg, France, Sweden, Denmark, Finland and Norway. Effective Sept.

Posted in International

Bike MS: Las Vegas to be held following Interbike week

July 29, 2015

LAS VEGAS (BRAIN) — The National Multiple Sclerosis Society is partnering with Interbike to present Bike MS: Las Vegas on Saturday, Sept. 19.

Posted in Industry News

Cadence Collection's Skyline Short maximizes comfort on and off the bike

July 29, 2015

SAN FRANCISCO (BRAIN) — The new Skyline Shorts from Cadence Collection are made with water-resistant, durable 4-way stretch fabric for fit and movement. The fabric is 88 percent Nylon and 12 percent Spandex. The fit is tapered for cycling and there is a reflective label on the waistband for visibility. 

Posted in New Products

NPD Group: Women's-specific cycling product sales continue to grow

July 29, 2015

BOULDER, Colo. (BRAIN) — While women's specific bike, accessory and apparel sales are trending upward, there is still a big opportunity to grow.

Posted in Studies/Reports

Oakley to lay off more than 160 in Southern California

July 29, 2015

FOOTHILL RANCH, Calif. (BRAIN) — Oakley Inc. is laying off 167 employees in Southern California, including 137 at its Foothill Ranch headquarters, according to a report from the California Employment Development Department, as parent company Luxottica Group of Italy continues to integrate the sunglass and apparel brand into its global business.

Posted in Industry News

Chef'd to deliver meals developed with Bicycling magazine

July 29, 2015

EMMAUS, Pa. (BRAIN) — Bicycling magazine is working with Chef'd, a gourmet meal kit delivery service, to offer a selection of branded a la carte meals geared especially for cyclists.

Posted in Product/Tech

Canyon begins consumer-direct sales in Australia and New Zealand

July 29, 2015

KOBLENZ, Germany (BRAIN) — Canyon Bicycles is opening an office in Melbourne and will soon begin consumer-direct sales in Australia and New Zealand. The company said it would assemble bikes at its German headquarters and ship directly from there to consumers Down Under.

Posted in International

Dorel hires Hamilton and LaLonde in global marketing positions

July 29, 2015

WILTON, Conn. (BRAIN) — Dorel Sports has appointed James Hamilton, based in the company's Frome, U.K. office, as its global marketing manager, for parts and accessories in its Cycling Sports Group.

Posted in International

Mavic sales up 3%; parent company acquires functional fitness brand

July 29, 2015

HELSINKI (BRAIN) — Mavic sales were up 3 percent globally in the first half of this year, as its parent company Amer Sports Corporation recorded a net sales increase of 9 percent, to 461.1 million euros ($509 million). 

Posted in International

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