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Big Shot offers IBDs a bike-ordering kiosk

Published April 12, 2012

FT. COLLINS, CO (BRAIN) Thursday April 12 2012 3:20 PM MT—Big Shot Bikes, a three-year-old company that allows consumers to build and order custom fixie bikes online, is now opening dealers.

Besides offering retailers a line of stock bikes that are sold exclusively through brick-and-morter location, the Colorado-based brand is offering shops a showroom electronic kiosk so consumers can order up a custom bike and have it delivered to the store.

Big Shot offers its custom bikes in eight frame colors and allows consumers to mix-and-match colors of the frame, wheels, tires, chain and other parts, as well as choose the style of handlebar. Regardless of the custom build options, the bikes retail for $429.95. Its Special Edition bikes — those that are sold exclusively through stores — retail for $519. A new model, the Beat Down, a freestyle fixie, retails for $579.

The kiosk allows Big Shot's retailers to get in on the custom-bike sales, said Jason Jones, Big SHots' national sales manager.

“The ability to customize your bike is one of the things that sets us apart from our competitors, so we wanted to extend this option into our dealer network,” Jones said.

The program also helps minimize the number of potential Big Shot customer who might visit a dealer to learn about the bikes, then go home and order a custom bike online, said Big Shot's Ryan Clark.

Big Shot has eight kiosks that will be placed at dealers this year. One is already set up at Lee's Cyclery in Ft. Collins; Clark said the store has sold 17 bikes though the kiosk in the last several weeks.

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