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Shop’s promotion targets resolute riders

Published December 29, 2011

WOODLAND HILLS, CA (BRAIN)—Santa Monica Mountains Cyclery is looking to help customers stick to their New Year’s riding resolutions—and sell a few extra bikes in the process.

Cyclists who purchase a bike from the Woodland Hills, California, retailer before Jan. 22 will be eligible to earn 10 cents per mile for every mile ridden on that bike in 2012, up to 50 percent of the bicycle’s purchase price. “We know that many people out there want to improve their fitness and maybe lose a few pounds, and we just want to give them a little nudge in the right direction,” shop owner David Kooi said.

Customers can log their miles at social training website Strava.com using GPS devices. Twice during the year, Santa Monica Mountains Cyclery will reward participants with gift cards for the miles they have ridden.

“A simple training plan that consists of three rides per week averaging 20 miles per ride will reward the customer with more than $300 for the year. When you can buy a quality fitness bike for $750 these days, that’s significant savings for the consumer,” said Kooi.

Santa Monica Mountains Cyclery’s bike brands include Trek, Cervélo, Jamis, Colnago, Ridley, Intense, Knolly, Yeti, Torelli and Litespeed.

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