LAKE FOREST, CA (BRAIN)—GT Bicycles is launching a new BMX team program dubbed the Project, made up of 10 riders from around the world who were selected through an online contest held on the Vital BMX Web site.
Members of the Vital BMX Web site community were invited to upload a video featuring their riding and a short interview as their contest entry. GT received more than 200 entries and selected the top 10 riders to be part of the new team.
The riders span the planet from the UK, Australia and all over the United States. GT has developed a new dirt/street frame also called the Project, which is available exclusively to Project riders.
“This is a great opportunity for talented riders who haven’t been discovered yet to ride a great bike, and to be part of our family,” said Chuck Fallon, GT BMX team manager. “This is how BMX got started back in the day, and this is what BMX is really all about.”
The Project provided GT with an opportunity to build the new Project frame, which was designed by GT's BMX senior product manager, Robert Kahler, GT pro rider Dave
Dillewaard and Fallon.
“The Project frame is designed for street and dirt riding, because kids ride everything — not just dirt and not just street,” Kahler said. “It comes with removable Oryg tabs, a 2-inch top tube, and weighs in at 5 pounds.”
For now, these frames are available exclusively to Project riders. GT Project riders also receive T-shirts, hats, and decals. Riders are expected to provide content to GT Bicycles for the Web site including photos, videos and blogs.
The GT Bicycles website will launch the pages dedicated to the GT Project on Sunday.