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The End Of Bike 2.0.

Published December 21, 2010

When was the last time you heard of someone coming to the helm of a major specialty retail bike company from outside this industry and being successful at it over a period of, say five years? I’d say there hasn’t been one. One of the reasons there hasn’t is because the bike business has its own quirky and incestuous set of rules, often at odds with conventional wisdom and even accepted and proven best practices from other industries. And it was exactly those rules I set out to talk about.

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