KETCHUM, ID (BRAIN) Feb 29, 12:27 MT—Industry veteran Scott Montgomery is the new CEO and partner in the Idaho-based clothes brand Club Ride.
Montgomery will be spearheading strategic planning efforts as Club Ride continues its national growth and begins preparations to enter foreign markets.
Left to right: John Perenchio, chairman - Scott Montgomery, CEO - Mike Herlinger, founder
"I'm excited to be involved with founder/partner Mike Herlinger and chairman/partner John Perenchio, and to contribute to the roots of Club Ride," said Montgomery. "We will work together to actively expand the scope of this company."
Short term goals include expanding the brand's sales force and dealer base within the U.S., developing more innovative products for 2013, and adding staff to bolster customer service, marketing, and product management and production resources.
"Scott has been integrating into the company over the past few months, listening and learning and will now start full-time, guns blazing to help propel the company forward," noted founder and partner Mike Herlinger.