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Trek to support Armstrong in triathlon bid

Published February 9, 2012

WATERLOO, WI (BRAIN) Feb 9, 14:04 MT— Trek Bicycle will maintain its relationship with Lance Armstrong as the Tour hero returns to triathlon competition.

Just days after the U.S Attorney's office in Los Angeles announced that it was ending its probe into Armstrong's former U.S. Postal squad, Armstrong announced he would compete in Ironman-distance events this year, including the Ironman World Championships in Hawaii.

“Lance's decision to return to his triathlon roots to spread the message of cancer awareness is something we’re very proud to be part of,” said Trek performance brand director Nick Howe. “The extraordinary growth of the sport along with the health-minded lifestyle it promotes make it the perfect environment for sharing this message. Seeing a seven-time Tour champion take on new challenges will be fun to watch and great for triathlon. We're glad to be along for the ride."

Armstrong’s season kicks off the weekend of February 12th in Panama, after which the Texan will compete in Ironman Nice, 70.3 Texas, and the Ironman World Championships in Kona in September.

Topics associated with this article: Racing & Sponsorship

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