Follow Bicycle Retailer

You are here

Sea Otter Adds Dealer Days Program

Published March 23, 2011

MONTEREY, CA (BRAIN)—The Sea Otter Classic is honoring bike shops with a new Dealer Days program.

Many bike shop dealers already come to Sea Otter annually—for personal pleasure, and for the contacts and information they gain that help their businesses prosper. With the new Dealer Days program, Sea Otter aims to further help bike shops thrive. And Sea Otter Dealer Days is free to all credentialed dealers. Go to Sea Otter Dealer Days to register online (click on above link).

Dealer Days includes dealers-only demo rides with exclusive access to some of Sea Otter's famous race venues including downhill, dual slalom, pump track, and cross country. Many of the demos will be led by top pros, such as a morning downhill demo with world champion mountain biker Eric Carter. Dealer Days demo rides are apart from the public Ride-With-A-Pro program, which dealers can also participate in.

"Dealer Days is an awesome idea," said Frank Pinto of Joselyn's Bicycles in Monterey. Frank's shop has again been named Best Bike Shop in the Monterey County Weekly's annual readers poll, and he knows it's challenging for shops like his to keep up on what's new in the bike world. "There's a lot of product out there, things a lot of dealers may not be aware of. Beyond Sea Otter's fabulous Expo, Dealer Days gives new opportunities to bike shops that can help them get those cool products to the cyclists."

What's offered to dealers at Sea Otter Dealer Days? Complimentary demo rides, clinics, seminars, and daily receptions—as well as free admission to the Sea Otter Festival, all four days. Dealers are encouraged to register online, so their badge and a dealer's packet will be waiting for them at will-call April 13-17. Or they can register on-site, April 14-17. Visit the Dealers Day web page to register now.

Topics associated with this article: Consumer Expos and Rides, Sea Otter Classic

Join the Conversation