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The 5th Spot

Published August 3, 2009

"We've sold 600,000 cases of Cycles Gladiator wines in 50 states, as well as 20 countries around the world, including sales in the state of Alabama for 3 years, and not received one single consumer complaint."

—Bill Leigon, president of Hahn Family Wines, producer of Cycles Gladiator Wines. It seems that Alabama isn't a sweet home to everyone and everything, including Cycles Gladiator Wines. The beef is with the "nude nymph" label (pictured).

The Alabama ABC code states that "No advertisement may include any illustration(s) of any person(s) consuming alcoholic beverages or any person(s) posed in an immodest or sensuous manner." In a letter to Alabama restaurants and retailers, the ABC stated that the sale of Cycles Gladiator wines are prohibited.

The wine label is actually a reproduction of a French art poster by French painter G. Massias, dating back to 1895, that was used as an advertisement for Gladiator bicycles.

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