ROSSANO, Italy (BRAIN)—Vittoria Industries North America will become Selle San Marco's exclusive U.S. distributor.
Vittoria Industries North America has beeen operated by Bikemine since April. Bikemine has distributed Selle San Marco for the past two years.
The agreement gives Selle San Marco access to Bikemine's expertise and extensive market coverage, taking Selle San Marco's range of high-end racing saddles into retail stores throughout the U.S. As in the case of other brands imported by Bikemine, it will sub-distribute some products through QBP for improved availability and quicker response to customer orders.
"This is an important move for us," said San Marco president and chief executive officer Luigi Girardi. "North America is one the biggest markets for high-end cycling components, and nobody knows this market better than Bikemine. With this distribution agreement in place, we're looking to expand fast in North America. Our visibility and presence in U.S. market will improve a lot."
"We're delighted to have San Marco on board," said Ron Dougherty, general manager of Vittoria Industries North America. "San Marco has a great name that complements our other high-end Italian brands, Vittoria and Geax tires, and 3T. We've got a great offering for 2009."