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Interbike, Giant Leaders Join Bikes Belong

Published November 25, 2007

BOULDER, CO (BRAIN)—Bikes Belong Coalition welcomed two new board members at its recent board meeting in Boulder, Colorado. Lance Camisasca of Interbike and Elysa Walk of Giant Bicycle were elected to serve one-year terms, joining 17 other industry leaders who direct Bikes Belong’s efforts to get more people riding bikes.

Camisasca has been Interbike’s group show director for the last decade. In 2008, he will shift into a key consulting role, guiding Interbike’s sales and marketing strategies, and acting as the show’s liaison for its advocacy and industry relations efforts. Interbike was provided a seat on the board as part of its recently inked 10-year partnership with Bikes Belong.

"Interbike has been involved with supporting the Bikes Belong Coalition since its inception and I personally have admired their work since my early days with Interbike,” Camisasca said. “To be asked to join some of the brightest and most dynamic leaders of the bicycle industry to help put more people on bikes more often as a board member is a true honor. I look forward to this opportunity and hope I can help further their efforts.”

Walk joined Giant in 2004 as head of Human Resources. She was named executive director in early 2006 and was promoted to general manager in October 2006. In this role, she directs day-to-day operations at Giant USA, overseeing administration, sales, marketing, and finance for the company.

Also at the meeting, the board of directors re-elected officers Kozo Shimano of Shimano American as president, Steve Meineke of Raleigh as vice president, and Chris Fortune of Saris Cycling Group as treasurer for one-year terms. All three have served in these roles for the past two years.

For a complete list of Bikes Belong board members, visit http://www.bikesbelong.org/node/50.

Topics associated with this article: Advocacy/Non-profits, Interbike

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