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Serotta's New Industry Purchase Program

Published October 16, 2007

SARATOGA SPRINGS, NY (BRAIN)—Serotta Competition Bicycles recently announced a new VIP Purchase Program, not just for Serotta dealers and their staff, but for all full-time bike industry employees.

“We believe that anyone working in the bike industry deserves to ride the bike of their dreams,” said Dave Powers, director of global sales for Serotta. “If that bike is a Serotta, we want to do everything we can to put them on it.”

The new program offers qualified industry employees two extremely appealing options for experiencing the benefits of Serotta’s renowned ride. Stock Serotta framesets are available for purchase directly from the company at a discounted price. For those who want the full benefits of a bike designed specifically for their unique riding style and requirements, fully custom framesets are also available direct from Serotta at a special value for industry employees.

For either type of purchase, validation of industry employment must first be established through Serotta’s corporate office. For complete information, qualifications and pricing, or to request a VIP Purchase agreement, email VIP@serotta.com or call 518-584-8100 x102.

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