News
SAN FRANCISCO (BRAIN) — When American Cyclery Too's lease expired earlier this year, owner Bradley Woehl decided not to renew.
NEWPORT BEACH, Calif. (BRAIN) — With a sharp focus on the use of composites in bicycles and cycling accessories — from materials selection and optimization to manufacturing processes, safety testing, repair and, ultimately, recycling — the second annual Cyclitech bike technology conference drew 145 industry engineers, presenters and sponsors.
WASHINGTON (BRAIN) — President Obama on Thursday signed HR 4665, the Outdoor REC Act.
The law instructs the Department of Commerce and federal land management agencies to provide statistics on how the outdoor industry, including bicycling, contributes to the U.S. economy.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — Some 60 industry executives, most affiliated with the e-bike industry, took time at a conference Thursday to review its recent successes and to set new goals for 2017.
ENCINITAS, Calif. (BRAIN) — A special Specialized Shiv that motorcycle racer-turned-triathlete Ben Bostrom rode at the Kona Ironman World Championships this year is being auctioned to benefit research related to the condition that may have led to the death of BMXer Dave Mirra, Bostrom's friend and training partner.
BOULDER, Colo. (BRAIN) — This week's edition of Verde Brand Communications' "Take Me Outdoors" podcast is devoted to the Outdoor REC Act, the legislation recently passed by Congress that would require federal agencies to track the economic impact of the outdoor industry.
BOULDER, Colo. (BRAIN) — After testing its Trade-Up program with 30 dealers in the Boulder-Denver area, The Pro's Closet is now accepting dealers nationwide into its program.
LONGWOOD, Fla. (BRAIN) — Subrosa Brand Bikes has contracted with the Dennis Lee Co. and Manual Sales and Marketing to represent their brand and The Shadow Conspiracy. Dennis Lee will offer the brands in Florida, while Manual will sell in Oregon and Washington. Both brands are owned by Sparky's Distribution.
SAN JUAN CAPISTRANO, Calif. (BRAIN) — More than 60 industry executives — many representing the emerging e-bike industry in the U.S. market — are gathering Thursday to review gains made in 2016 and to plot legislative strategy for 2017.
BOULDER, Colo. (BRAIN) — International negotiations to reduce tariffs on products that help the environment — including bikes and components — have stalled.
TRYSIL, Norway (BRAIN) — Norwegian helmet and apparel brand Sweet Protection has appointed Verde Brand Communications as its public relations and communications agency of record.
SANTA FE, N.M. (BRAIN) — Bicycle Technologies International is now the exclusive U.S. importer and distributor for carbon forks from Italian manufacturer Columbus Tubing.
GREENWICH, Conn. (BRAIN) — Italy's Pinarello bike brand has been purchased by L Catterton, a U.S.-based private equity firm. The luxury brand conglomerate LVMH, the owner of Louis Vuitton and other brands, is a part owner of L Catteron. A purchase price was not released.
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