News

Posted January 5, 2017
Olson is stepping down as chief marketing officer at Specialized this month. Chrome will move from San Francisco to Portland this spring.

SAN FRANCISCO (BRAIN) — Slate Olson, who announced last week that he would step down as chief marketing officer at Specialized, will become the new president of Chrome Industries. Chrome also announced it was moving its headquarters from San Francisco to Portland in April. 

Posted January 4, 2017

SAN CARLOS, Calif. (BRAIN) — Beeline Bikes and Competitive Cyclist announced Wednesday that Beeline’s mobile bike shops are now available as an on-site assembly option for bikes purchased on Competitive Cyclist and Backcountry.com in select markets.

Posted January 4, 2017

FALLS CHURCH, Va. (BRAIN) — Conte's Bicycle Group LLC has promoted Mike Cox to store manager of the company's Falls Church location. 

Posted January 4, 2017

GRAND RAPIDS, Mich. (BRAIN) — TerraTrike, which claims to be the largest U.S. manufacturer of recumbent tricycles and tricycle accessories, has hired Pale Morning Media to do public relations promoting its new designs.

Posted January 4, 2017
Merckx joins BH, Spot, Elby, Ellsworth and other brands available through Velofix Direct.

VANCOUVER, British Columbia (BRAIN) — Velofix has signed an agreement with Eddy Merckx Cycles to assemble and deliver bikes ordered through EMC's website.

Posted January 4, 2017

BLOOMINGTON, Minn. (BRAIN) — Quality Bicycle Products has announced a schedule of four Fat Bike Summits for 2017. The events will bring together land managers, ski resorts, chambers of commerce, Nordic associations and other parties interested in fat biking to discuss topics including growth of the sport and land access issues.

Posted January 4, 2017
Executives share thoughts in new BRAIN issue.

LAGUNA HILLS, Calif. (BRAIN) — After a year in which the industry struggled with surplus inventory and a rapidly changing distribution system, many supplier executives said they were cautiously optimistic about their prospects in 2017.

Posted January 4, 2017

DURANGO, Colo. (BRAIN) — Tom Barney, the former CEO of Osprey Packs, has been appointed chief operating officer at Verde Brand Communications. Verde is branching out by launching a new venture, Verde Strategy, a strategic solutions consulting practice.

Posted January 3, 2017

LAGUNA HILLS, Calif. (BRAIN) — Attention retailers: Friday is the last day to take Bicycle Retailer's survey on electric bikes. Please tell us what you think of their potential, and how much (if at all) they factor into your business.

Posted January 3, 2017
Peloton's editor at large was given the AIJC's Outstanding Achievement in the field of Cycling Journalism Award.

BOULDER, Colo. (BRAIN) — Veteran cycling journalist John Wilcockson, the editor at large of Peloton Magazine, was recently recognized by the International Association of Cycling Journalists with the Outstanding Achievement in the Field of Cycling Journalism Award.

Posted January 3, 2017

FLETCHER, N.C. (BRAIN) — Holly Colson has left Cane Creek Cycling Components, where she had been vice president of marketing. Colson has started her own marketing consulting firm, called Facets Marketing.

Posted January 1, 2017

LAGUNA HILLS, Calif. (BRAIN) — BRAIN's State of Retail panelists are selected to present a cross-section of retailers around the country. They generously volunteer their time to talk to us about a retail topic as we prepare each issue, 18 times a year. We choose new panelists each year. 

Posted December 29, 2016
Omnichannel-related stories lead the list.

LONGMONT, Colo. (BRAIN) — Advanced Sports International's surprise decision to buy the retailer Performance Bicycle was the most-read story on BicycleRetailer.com in 2016.

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