GILBERT, AZ (BRAIN) — USA BMX has launched a new after school enrichment program based on a science, technology, engineering and math (STEM) curriculum. The program, which had a soft rollout in April, is now integrated into more than 20 school districts across the United States.
MORGAN HILL, CA (BRAIN) — Specialized on Thursday launched a new bike aimed at women who train and compete in triathlons. The Alias model is designed to allow riders to easily switch between a triathlon race position with aero bars and a traditional road position for training.
SACRAMENTO, CA (BRAIN) — Advocates are prepping for next month’s California Bike Summit, which will be held in Oakland Nov. 7-10.
KONA, HI (BRAIN) — Retailer and former racer Oliver Kiel is launching an educational training camp program for triathletes, called Triathlon School Hawaii.
AUSTIN, TX (BRAIN) — During October, Breast Cancer Awareness Month, Trigger Point Performance is donating $2 from the sale of each pink-colored GRID foam rollar to Mammograms In Action's nationwide grant program.
PETALUMA, CA (BRAIN) — Cargo bike company Yuba Bicycles has signed a multi-year agreement with Outdoor Gear Canada that makes OGC the exclusive Canadian distributor of Yuba’s cargo bikes and accessories.
KAILUA-KONA, HI (BRAIN) — Recon Instruments, which is introducing a "heads-up display" cycling sunglasses, is sponsoring next weekend's GoPro Ironman World Championships in Hawaii, the company announced Wednesday.
IRVINE, CA (BRAIN) — Debuting the Bosch system to U.S. consumers for the first time, four bike companies are offering e-bike demos at the Department of Energy’s Solar Decathlon at Irvine’s Great Park in southern California. The event opened last Thursday and closed Sunday.
GAINESVILLE, GA (BRAIN) — Legislation proposed by three Republican state lawmakers, dubbed the most draconian ever introduced in the nation to restrict cyclist rights, has been effectively scuttled.
WILLIAMSBURG, VA (BRAIN) — A Vegas wedding—or any wedding for that matter—wasn’t on retailer Sharon Oakley’s Interbike 2013 itinerary. But her partner in life and business, Robert Maye, co-owner of Red Barn Bicycles, had other ideas.
COLORADO SPRINGS, CO (BRAIN) — Advanced Sports International's Karen Bliss is the newest industry representative on USA Cycling's road committee.
MOAB, UT (BRAIN) — The bike industry in this famous riding area is scrambling to adapt to the federal government shutdown, which has closed the nearby national parks and other federal facilities during high season for mountain bike tourism.
AUSTIN, TX (BRAIN) — Tern is offering share bikes for the second annual South by Southwest Eco conference, held in Austin this week. For several years, Tern has offered bike shares at Austin's larger SXSW music and technology gatherings held in March.
GAINESVILLE, GA (BRAIN) — It’s unlikely that a draconian piece of legislation severely limiting the rights of cyclists and imposing an across the board registration fee on all bicycles in Georgia will be signed into law.
MOAB, UT (BRAIN) — Outerbike's fourth edition attracts riders, and retailers.
MADISON, WI (BRAIN) — Former Trek Bicycle executive Mary Burke announced her bid for the Wisconsin governor's mansion on Monday with a three-minute video that featured the bike company her father founded in a Waterloo, Wisconsin, barn.
ALLENTOWN, PA (BRAIN) — Ben Serotta and Bill Watkins — the founder and former CEO, respectively, of Serotta Competition Bicycles — have formed a consulting alliance with Gluskin Townley Group, an existing bike industry consulting group.
BOULDER, CO (BRAIN) — Retail merchandise sales grew 1 percent in August to hit $361 million according to Leisure Trends Group's RetailTrak IBD sales summary.