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Posted May 27, 2014

IRVINE, Calif. (BRAIN) — Electric bike motor maker Bosch will participate in next month's PressCamp Summer in Utah, event organizers announced Tuesday. Bosch introduced its Performance Line pedal electric assist (pedelec) system at the Sea Otter Classic.

Posted in North America Tagged PressCamp
Posted May 27, 2014
Todson's Eric Sakalowsky (l) and Rick Schad at the filming.

FOXBOROUGH, Mass. (BRAIN) — Todson's OnGuard bike lock survived a variety of strength tests to emerge victorious on National Geographic Channel's "Showdown of the Unbeatables" show last week.

Posted in North America
Posted May 27, 2014
Steady growth leads to expansion after 18 years for the company now known as Borah Teamwear

COON VALLEY, Wis. (BRAIN) — Clothing vendor Mt. Borah has renamed itself Borah Teamwear and has broken ground on a 9,000-square-foot expansion to its manufacturing facility, after 18 years in the same location.

Posted in North America
Posted May 27, 2014
The bikes feature custom machined head badges.

MONTREAL (BRAIN) — Guru Cycles has donated two "ultra-custom" Photon Superlight complete bikes to a Canadian charity.

Posted in North America
Posted May 27, 2014

BOULDER, Colo. (BRAIN) — Clif Bar CrossVegas has retained Ellen Butler to manage sales and marketing efforts as the event prepares for its eight edition, Sept. 10.

Posted in North America Tagged People
Posted May 27, 2014

WILMINGTON, Del. (BRAIN) — Blue Bicycles is supporting Team Red White & Blue, a U.S. veterans program with special bike pricing and a trade-in program.

Posted in North America
Posted May 23, 2014

PALO ALTO, Calif. (BRAIN) — Slidepad Technologies’ single-lever front and rear brake system will be available as standard equipment on  XDS Australia Bicycles’ new Hollywood Retro Range Ladies alloy and steel 700c models.

Posted in Industry News
Posted May 23, 2014
Mike Simmons with donated bikes bound for Africa.

NOVATO, Calif. (BRAIN) — The Mike's Bikes Foundation, a non-profit founded by retailer Ken Martin, has teamed up with San Diego specialty retail chain Bicycle Warehouse to send more than 400 donated bikes to Africa.

Posted in Retail News
Posted May 23, 2014
BIkeWagon is a thriving e-commerce business with a storefront.

SALT LAKE CITY (BRAIN) — As executive director of the National Bicycle Dealers Association, Fred Clements had a chance to reflect on issues facing the 13 dealers visited during a three-day tour of Utah's Wasatch Valley.

Posted in Retail News Tagged BRAIN Dealer Tour
Posted May 23, 2014

NORTHVALE, N.J. (BRAIN) — Jamis Bicycles is offering bicycles, financial support, a demo program and support from its professional athletes to the National Interscholastic Cycling Association (NICA) as a platinum-level sponsor of its New York League.

Posted in North America Tagged Advocacy/Non-profits
Posted May 23, 2014

ST.-LAURENT, Quebec (BRAIN) — Outdoor Gear Canada (OGC) will launch a new BMX-specific division focusing on industry brands including WeThePeople, Éclat, Fiend, Federal, Fuse, Merritt, Radio, Salt and Salt Plus.

Posted in North America
Posted May 23, 2014
Unrestricted entrance should draw in larger audience.

SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike is making it easier for the public to attend the show, hoping to draw in larger numbers this September. The show will open to consumers on the final day, Sept. 12. Presented as Customer Appreciation Day, organizers will allow the general public to enter the hall. Cost per entry is $20.

Posted in North America Tagged Events / Tradeshows and conferences / Interbike
Posted May 22, 2014
L-R: Blake and Russell from Cycleast in Austin, Mike from Trophy Bikes in Philadelphia, Jordan and Marco from Bicycle Space in Washington, D.C., and Barney, training coordinator at Brompton Bicycle.

MINNEAPOLIS, Minn. (BRAIN) — Brompton welcomed U.S. retailers from nine states at its London factory last weekend to discuss plans to invest and grow the brand in the North American market.

Posted in Retail News
Posted May 22, 2014

NORTH VANCOUVER, British Columbia (BRAIN) — The Bike Shop in Calgary, Alberta, has become the first store in North America to receive a new customized Rocky Mountain merchandising program.

Posted in Retail News
Posted May 22, 2014

TODMORDEN, U.K. (BRAIN) — The publishers of Singletrack, a U.K.-based mountain bike magazine, are launching a digital magazine and website called grit.cx. Content will focus on cyclocross riders, racers and lifestyle.

Posted in International Tagged Media/Publishing
Posted May 22, 2014

FOXBOROUGH, Mass. (BRAIN) — OnGuard will be featured on National Geographic Channel's hit new series, “Showdown of the Unbeatables,” airing Friday at 10 p.m Eastern time.

Posted in North America
Posted May 22, 2014
UPDATED

BOULDER, Colo. (BRAIN) — Pro Peloton Cyclery, a longstanding shop in Boulder, Colo., is closing its doors. The shop put up a sign Monday announcing the closure. In business since 1998, Pro Peloton offered professional fitting, bike rentals and custom-built bikes.

Posted in Retail News
Posted May 21, 2014

OGDEN, Utah (BRAIN) — Any city set against a backdrop of snow-capped mountains and hemmed in by two rivers is bound to be an outdoor recreation mecca — even only if by proxy.

Posted in Retail News Tagged BRAIN Dealer Tour
Posted May 21, 2014

CHICAGO (BRAIN) — SRAM’s replacement hydraulic brakes began to ship to dealers globally last week, and the company hopes to complete shipments of the redesigned MY15 road hydraulic brakes next week.

Posted in Industry News
Posted May 21, 2014

LEXINGTON, S.C. (BRAIN)  — Hawley has hired four new sales reps in territories across the U.S. Matthew McClendon takes on the region of East Ohio, West Pennsylvania and Michigan.

Posted in North America Tagged People

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