Industry News

RAPID CITY, S.D. (BRAIN) — Strider Sports International has announced a new pricing policy effective March 15. All Strider bikes, parts and accessories need to comply with MAP.

The company said it will not allow discounts to the MAP price for online sellers.

ORANGE, Calif. (BRAIN) – Triathlon Business International has finalized plans with TEAMChallenge GmbH to host the second Global Triathlon Business Conference July 9-11 in Roth, Germany, in conjunction with DATEV Challenge Roth.

CHICAGO (BRAIN) — Falling snow and uncertain travel conditions didn't keep Midwestern dealers from supporting the Chicago Area Bicycle Dealers Association winter show. The two-day expo at the DuPage Expo Center in St. Charles, Ill., closed Thursday. 

Tagged Tradeshows and conferences / CABDA

SAN FRANCISCO (BRAIN) — If parts inventory at your favorite distributors seems a little spotty, it is more than likely due to the freight slowdown at West Coast ports. Container ships are backed up waiting to unload, and suppliers say freight is running four to six weeks behind schedule.

PETALUMA, Calif. (BRAIN) —Yuba Bicycles has hired Thomas Kern as its contract director of sales, promoted Steve Bode to promotion and outreach manager and brought aboard a new rep for Florida as it looks to ramp up sales of its cargo bikes and e-bikes.

SINGAPORE (BRAIN) — In another example of the globalization of the cycling industry, a new Singapore clothing brand, which has its products made in Italy, is hoping to build a dealer base in the U.S.

MADISON, Wis. (BRAIN) — Saris Racks is launching an in-store trade-in promotion for March whereby consumers can exchange their old racks of any brand for a discount of up to 20 percent on select Saris racks.

SAN FRANCISCO (BRAIN) — Strava has hired Erik Joule as chief marketing and commerce officer, reporting to co-founder and CEO Mark Gainey.

CARLSBAD, Calif. (BRAIN) — Zoot Sports, an endurance footwear and apparel brand, recently completed its previously announced acquisition of Squadra, a designer and manufacturer of custom cycling and triathlon apparel.

Tagged Mergers, Acquisitions & Investments

SANTA CRUZ, Calif. (BRAIN) — Santa Cruz Bicycles has added new outside sales rep groups in the Midwest, East Coast and South — territories previously covered solely by inside sales staff.

COLORADO SPRINGS, Colo. (BRAIN) — The USA Triathlon Hall of Fame is welcoming six multisport members as part of the 2014 class of inductees.

EUGENE, Ore. (BRAIN) — Wheel maker Rolf Prima has hired Nora Goldman as its outside rep for the mid-Atlantic region, covering Maryland, the District of Columbia, Virginia, North Carolina and South Carolina.

BROOKLYN, N.Y. (BRAIN) — Colossi.us is the new U.S. distributor of framesets from Colossi,  a brand owned by former Dutch pro racer Jan Kole. The new distrbutor is owned by David Sommerville and Jed Kornbluh, the founders of the Brooklyn clothing brand Sommerville Sports. 

Tagged Distributor news

FOOTHILL RANCH, Calif. (BRAIN) — BH Bikes USA is looking for racers and enthusiasts who can write, film or photograph their big mountain bike rides to join the brand's 2015 brand ambassador program.

AIGLE, Switzerland (BRAIN) —  The Association of North American Professional Road Cyclists has joined the CPA Pro Riders Union, which represents UCI WorldTour and ProContinental racers.

Tagged Racing & Sponsorship

SANTA ROSA, Calif. (BRAIN) — The new 113-mile Panzer route at the Levi's Gran Fondo sold out its 250 rider limit in less than 90 minutes after registration opened last month, organizers said.

Tagged Consumer Expos and Rides

COLORADO SPRINGS, Colo. (BRAIN) —  USA Cycling has hired the executive recruitment firm Korn Ferry to assist in the search for a new CEO to succeed Steve Johnson, who announced last month that he will step down from his post this fall.

PORTLAND, Ore. (BRAIN) — Cyclone Bicycle Supply has announced the addition of three new sales reps to its inside sales team.

YT Industries' Capra CF Comp 2 enduro model

FORCHHEIM, Germany (BRAIN) — German consumer-direct mountain bike brand YT Industries has expanded sales to the U.S., Canada, New Zealand and Australia.

Competitors at last year's CrossVegas. Courtesy photo.

LONGMONT, Colo. (BRAIN) — This year's Clif Bar CrossVegas event will become the first round of the 2015-2016 UCI Cyclo-cross World Cup, and the first 'cross World Cup event in history to be held outside Europe.

Tagged Racing & Sponsorship / Interbike

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