Announcements

IMBA, NICA and Local Chapter Advocate for LWCF in Washington D.C.

Posted November 29, 2018
For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

Mountain Bikers Head to Hill to Urge Swift Action to Reauthorize LWCF

Tern Launches #BikesForBusiness

Posted November 29, 2018

Taipei, Taiwan, November 29, 2018 — Urban transportation specialist Tern today announced the new #BikesForBusiness program, aimed at helping organizations integrate bicycles into their business operations.

Sam Whitley Joins LEM Helmets as National Sales Manager

Posted November 28, 2018

Bike industry veteran will create and oversee LEM's omnichannel sales approach, with a focus on specialty retail and ecomm as helmet brand continues its growth in North American market.

CrankTank Announces 2019 Impact Sun Valley Dates

Posted November 28, 2018
For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

Ketchum, Idaho (Nov., 27th, 2018) CrankTank is announcing June 18-23rd as the dates for the 2019 Sun Valley Media Summit, and it will be held in conjunction with Outerbike Sun Valley the same week.

Tagged Media/Publishing / Events / Consumer Expos and Rides

Assos Of Switzerland Confirmed As Technical Cycling Apparel Partner Of Team Dimension Data

Posted November 28, 2018
For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

ASSOS of Switzerland has entered into a three-year partnership with Team Dimension Data as the team's technical cycling apparel supplier.

Triathlete's Editor-in-Chief Erin Beresini Elevated to Editorial Director of Pocket Outdoor Media

Posted November 28, 2018
For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

Beresini Will Direct the Vision for Women's Running, Competitor Running, and VeloNews

Marin Partners with NorCal League; Iconic Brand to Donate Bikes to Local High School Cycling League

Posted November 27, 2018
For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

Petaluma, Calif, Nov 27, 2018 - Marin Mountain Bikes Inc. is pleased to announce a collaboration with the NorCal High School Cycling League with the new Team Marin model, oriented towards up-and-coming racers.

Velotooler names Terence Finn new CEO

Posted November 27, 2018
For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

Velotooler has announced that Terence Finn, an advisor and software industry executive, has been named CEO of the bike mechanic software platform. Terence is an experienced executive with prior success leading enterprise software businesses, and in running technology and product.

Mechanic Certification Schedule for CABDA West San Diego

Posted November 26, 2018
Announcements and For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

The Professional Bicycle Mechanics Association today announced the schedule for hands-on certification at CABDA West.

Tagged Retailer education / CABDA

Kitsbow Adopts Lean Manufacturing To Eliminate Waste and Enhance Product Quality

Posted November 26, 2018
Announcements and For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

50 percent of Kitsbow products are now made in North America, with 23 percent made “just in time” by Kitsbow in California.

ARG Sports add SRM, Silca, O'Neal, Peaty's and Joystick

Posted November 26, 2018
Announcements and For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

As ARG Sports enters its 8th year it is with great pleasure we announce 4 new brands being added to the portfolio, along with Ceramic Speed and Astute saddle that were introduced in Spring 2018.

ZWIFT ANNOUNCES LAUNCH OF ECOMMERCE STORE

Posted November 26, 2018
Announcements and For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

One stop shop for indoor training including Zwift Certified Trainers, training accessories and apparel ‘designed in Watopia’

Pinkbike Hires Jason Lucas and James Smurthwaite, Looks to Hire Developers

Posted November 26, 2018
Announcements and For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

SQUAMISH, British Columbia — Pinkbike has hired Jason Lucas as its Video Production Supervisor. Lucas most recently was part of the YouTube duo IFHT, producing viral hits such as I Only Ride Park, Ferda Girls, and How To Be A Mountain Biker.

SENA JOINS FORCES WITH HLC FOR NORTH AMERICAN REPRESENTATION

Posted November 21, 2018
Announcements and For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

Irvine, CA and Lexington, South Carolina – November 19, 2018 - Sena Technologies, Inc. is proud to have their state-of-the-art technology represented in North America by HLC. Sena's product line, including the X1 and R1 Bluetooth-integrated cycling helmets, will be easily accessible to IBDs.

Lumos Helmet is one of Oprah's Favorite Things and TIME's Best Inventions of 2018

Posted November 21, 2018

San Francisco, CA, November 20th, 2018 - For Immediate Release

BikeExchange launches first global brand campaign and new technology products for retailers

Posted November 21, 2018
Announcements and For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed or fact-checked by BRAIN editors.

The world's largest online bike marketplace, BikeExchange, will launch their first global brand campaign today to unify the business across ten markets around the world.

JAMIS BIKES CONTINUES SUPPORT FOR GROWING MOUNTAIN BIKE RETREATS FOR WOMEN

Posted November 20, 2018
Announcements and For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed or fact-checked by BRAIN editors.

November 20, 2018 - Northvale, New Jersey : Erica Tingey has been passionate about mountain bikes for over a decade. She started out racing locally and quickly progressed to the professional ranks on the national and international level.

Gates Carbon Drive Hires Veteran Bike Industry Engineer Wes Fleming

Posted November 20, 2018
Announcements and For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

DENVER (For immediate release, Nov. 20, 2018) – Gates Corporation has hired veteran bike and outdoor industry engineer Wes Fleming as a product development engineer in its Gates Carbon Drive bicycle division.

World Bicycle Relief and Zwift Seek to Make Biggest Impact Yet in Week-Long “Ride On for World Bicycle Relief” Virtual Charity Ride Nov 26-Dec 1

Posted November 20, 2018
Announcements and For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed or fact-checked by BRAIN editors.
Jens Voigt, Laurens Ten Dam, Lawson Craddock and members of Trek-Segafredo join riders over new week-long format to support fundraising goal of $250,000

SRAM's Versatile Driver Body Platforms Continue to Expand

Posted November 20, 2018
Announcements and For the Record posts like this one are published as a courtesy to our readers. They are not edited, endorsed, or fact-checked by BRAIN editors.

Chicago, IL – November 16, 2018 - Since 2012, SRAM's XD® and XDR® rear hub driver bodies have established a universal mounting system for cassettes that incorporate cogs with fewer than 11 teeth.

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