TUESDAY SEPT 6
Evening Reception, Registration.
WEDNESDAY SEPT 7
What Is the Future of IBDs as Big Brands Go Consumer Direct?
The changing market conditions will force IBDs to adapt their business models. Our panel will discuss how IBDs can engage, evolve and coexist with D2C sales to ensure success.
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How Can We Further Connect With the New and Diverse Riders?
Over the last few years, many companies have moved to set up new initiatives and programs addressing diversity but is it enough? How does the bike industry continue the momentum, supporting the cultural, economic, and racially diverse demographics?
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The Lessons I Learned About the Cycling Industry–After Leaving It.
Former cycling industry executives will share the knowledge gained after their career moves to new categories; e.g. Snowboarding, Motorcycling, others. The panel will discuss the strengths and avoidable weaknesses of the cycling business that they now see in retrospect.
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THURSDAY SEPT 8
The eBike Riders We Always Wanted Are Here–So Are the Legal Issues!
The eBike industry has exploded and new riders are everywhere. How can we best facilitate public laws, ride safety, initiatives, and commuter infrastructure surrounding eBike use?
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A NEW Conversation About Supply Chain–How to Bring Production Home.
The 2021 supply chain issues have changed the game and more manufacturers will look for USA production capabilities. Our panel will discuss the obstacles, challenges, and successes of building and maintaining USA-based manufacturing.
Direct link to Agenda: https://www.cycleofinfluence.com/home-1
