Advocacy/Non-profits
BLOOMINGTON, MN (BRAIN)—Erik’s Bike Shop in Minnesota, Specialized Bicycles and Burley Trailers joined efforts last August to donate bikes and trailers for the Swenson-Lee family who will be appearing on the upcoming Extreme Makeover Home Edition program, being aired on Nov. 25.
BOULDER, CO (BRAIN)—Thanks to Kona Bicycle Company's generous support, 10 International Mountain Bicycling Association (IMBA) clubs received $1,000 cash grants to help create new freeriding, downhilling and dirt jumping opportunities in 2007.
CHARLOTTE, NC (BRAIN)—The family of a young girl killed in a 2006 North Carolina bicycle crash filed a lawsuit against the charity ride organizers that put on the event.
MADISON, WI (BRAIN)—John Burke introduced an ambitious advocacy program last night during Trek World. Trek’s president asked retailers to participate in its program, dubbed One World, Two Wheels.
FERNDALE, WA (BRAIN)—The Kona Bicycle Company, Bicycling magazine, and Bristol Meyers-Squibb teamed up for the second annual BikeTown Africa August 1-5, in Katima, Namibia, where delegates from each company distributed 150 specially designed Kona AfricaBike bicycles to assist home healthcare workers in caring for pa
JACKSON, WY (BRAIN)—In Hawaiian culture, the concepts of "luau" and "party" are often blended, resulting in graduation luaus, wedding luaus, and birthday luaus, but not bowling luaus. And that could be because nobody had thought of a bowling luau…or not…either way, Kona is thinking of it now.
SAN RAFAEL, CA (BRAIN)—Trips for Kids National recently announced unprecedented support of its Trips for Kids Chapter in Twin Cities (TFK Twin Cities) by Bloomington-based Quality Bicycle Products (QBP).
BOULDER, CO (BRAIN)—As children across the country prepare for the start of school, the Safe Routes to School National Partnership is taking steps to make their trip to school a healthier activity.
IRVINE, CA (BRAIN)—PureFit recently donated 20,000 PureFit Nutrition Bars to U.S. troops in Iraq through the non-profit organization Operation Gratitude. Operation Gratitude lifts troops' morale by sending care packages to service members overseas.
MADISON, WI (BRAIN)—In response to the recent Pacific-Saris challenge to Industry Cup crit racers, Planet Bike has decided to “put its money where its mouth is” by issuing its own challenge.
SALT LAKE CITY, UT (BRAIN)—Bikes for Kids Utah, a non-profit 501(c)3 organization, recently announced details of its upcoming fundraiser, including the inaugural Yield to Life Dave Zabriskie Time Trial Challenge, with proceeds going to benefit underprivileged children in Utah and bicycle awareness advocacy.
SAN RAFAEL, CA (BRAIN)—Trips for Kids (TFK) announced the arrival of more than 200 Giant bicycles to sell at its Re-Cyclery Bicycle Thrift Shop. Profits from the shop help pay for Trips for Kids programs and its efforts to take underserved youth on mountain biking trips.
BOULDER, CO (BRAIN)—While Boulder, Colorado has one of America’s best cycling environments, the city government is not content to rest there.
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