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Rick Vosper

All articles by Rick Vosper

June 17, 2013

You know how when you get back from a long bike ride and get cleaned up and slip into your flip-flops, your feet just feel so darned ... good?

Posted in Opinion/Analysis
August 21, 2012

How the "model year" concept creates more problems than it solves...

Posted in Opinion/Analysis
August 14, 2012

Changes to production and supply channels have rendered model years obsolete.

Posted in Opinion/Analysis
July 20, 2012

It all comes down to Money, Risk, and Chinese New Year

Posted in Opinion/Analysis
July 3, 2012

How do you get rich marketing to a non-enthusiast customer base?

Posted in Opinion/Analysis
June 20, 2012

In terms of which brands are tops in which shops and/or markets, it’s not Trek, Giant, or Specialized that leads the pack.

Posted in Opinion/Analysis
May 22, 2012

A darker and often overlooked side to "flat sales."

Posted in Opinion/Analysis
May 8, 2012

If the industry is serious about reaching beyond its enthusiast comfort zone, there is no shortage of ways to do so.

Posted in Opinion/Analysis
April 24, 2012

A move to embrace non-enthusiast categories may turn out to be a pretty big deal.

Posted in Opinion/Analysis

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