PARK CITY, Utah (BRAIN) – Online retailer Backcountry.com is launching its first pro mountain bike team. The four-person squad will race in cross-country and stage races across North America this year. The team also expects to compete at the Mongolian Bike Challenge.
The team will race on Niner bikes. It consists of rider-manager Jason Sager, Chloe Woodruff, Evelyn Dong and TJ Woodruff.
"Mountain biking is at the core of who we are as a brand and being able to extend our expert gear knowledge to the trail and support the sport is a priority," said Jill Layfield, Backcountry.com's CEO. "Assembling a pro team of this caliber that possesses the tools to compete at the highest level is a natural extension of our cycling brands and culture."
Besides Niner, other team sponsors include: Geax, Clifbar, Louis Garneau, FSA, WTB, Chris King, ENVE, SRAM, Crankbrothers, Eureka, Jet Boil and Gore Bike Wear. The team kit shows the Backcountry.com logo and trademark mountain goat on the front and legs. The company's bike-specific e-commerce site, Competitivecyclist.com, is featured on the shoulders.
Backcountry.com also recently announced it is sponsoring the Utah High School Cycling League, said to be the fastest growing National Interscholastic Cycling Association chapter in the country.