LAGUNA HILLS, Calif. (BRAIN) — The February 1 issue of Bicycle Retailer & Industry News features profiles of 50 influential women in the bike industry, an interview with Trek president John Burke, plus news about Specialized's Rider Experience program, the death of toolmaker Paul Morningstar and more.
The February 1 issue includes BRAIN's look at women in the worldwide industry who are influencing the way bikes are made and marketed. After reviewing nominations for inclusion and interviewing dozens of women, the BRAIN editorial staff concluded that while the bike industry can at times appear to be an ol’ boys network, the tide is changing, with many women in powerful positions across all aspects of the industry.
In an interview with BRAIN's Marc Sani, Burke explains why Trek made the surprise purchase of cruiser brand Electra, noting that “If you can sell Electras in Russia, you can sell them anywhere.” (The magazine also includes a report on Electra's surprising Russian sales by European journalist Jo Beckendorf.)
Burke also tells Sani that existing Electra dealers have nothing to fear from the brand's new ownership. "Electra dealers helped to build the brand, and if the Electra dealer is committed to the brand they will be a very valued member of the Electra family going forward,” Burke said.
The issue was mailed Friday and will be arriving in most subscribers' mail this week. BRAIN is published 18 times a year and contains content that is distinct from that appearing on bicycleretailer.com. To subscribe, visit our subscriber page.