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Leisure Trends: IBD bike sales up by double digits in November

Published January 7, 2014

BOULDER, CO (BRAIN) — Total IBD sales grew to $139 million in November, a 1 percent increase compared with a year earlier, according to Leisure Trends Group’s RetailTRAK IBD sales summary. While unit sales declined by 5 percent, average retail selling prices rose 6 percent.

Bike sales were the only category tracked by Leisure Trends to show both unit and dollar gains in November, up 1 percent and 4 percent, respectively. Dollar sales for mountain, transit/fitness and lifestyle/leisure bikes all increased by double-digit percentages, while road bikes slipped 1 percent to $22 million.

Mountain bike sales rose 10 percent compared with November 2012, partially due to an increase in sales of 27.5-inch models, which totaled $1.4 million for the month. Twenty-niner sales gained 7 percent to hit $13 million, accounting for 57 percent of mountain bike dollars.

Almost every major category except bikes saw both unit and dollar losses in November. Aftermarket accessory unit sales fell by 9 percent, with dollars down 1 percent. Apparel dollars shrank 8 percent, and shoes remained flat compared with November 2012. Helmet dollar sales, meanwhile, surged 20 percent to reach $4 million for the month.

Leisure Trends also reported that year-to-date dollar sales fell 3 percent to $3.3 billion, in line with its projections that 2013 will be a down year overall.

November 2013 vs. November 2012:  

  • All bicycles: +4%
  • Road bikes: -1%
  • Mountain bikes: +10%
  • Transit/fitness bikes: +10%
  • Lifestyle/leisure bikes: +10%
  • Shoes: Flat
  • Apparel: -8%
  • Aftermarket parts: -4%
  • Aftermarket accessories: -1%

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