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Playtri goes big with second store

Published February 26, 2013

 MCKINNEY, TEXAS (BRAIN) — Dallas-based triathlon retailer Playtri is expanding to a second location set to open in May that, the company claims, will be the world’s largest triathlon store.  

At nearly 11,000 square feet, the new store 25 miles away in McKinney Texas, is twice the size of the Dallas store and will have room for 400 to 450 bikes, said Playtri founder Ahmed Zaher said. “We want to make it where it’s an attraction and well worth it for someone to comes from out of town to try out our bikes,” he added. 

Like at its Dallas store, the McKinney location will offer a 30-day satisfaction guarantee on bikes and wheels—even if the customer just wants a different color, Zaher said. Bike brands include Scott, BH, Merckx, Fuji, Kestrel, Litespeed, Breezer and Pivot.

On the P&A side, Playtri stocks more than 1,000 pieces of compression in addition to a full selection of swimwear from Blue Seventy, 2XU, DeSoto and Finis; helmets from Bell, Giro, Kali Protectives and Scott; and Shimano and Louis Garneau shoes.

The new build-out will include an Endless pool, recovery booths, an Alter G anti-gravity treadmill, computrainers and a cryosauna—a nitrogen ice chamber that dramatically lowers skin temperature to promote recovery. The store will also house the only Shimano Service Center in the Dallas/Fort Worth metroplex.

 

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