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Norco Opens Second Partnership Store

Published November 22, 2011

TORONTO, Ontario (BRAIN)—Norco has expanded its partnership store program to Canada’s east coast with the opening of Cyclepath Yonge and Eglinton in central Toronto.

The store will highlight Norco bicycles, as well as its proprietary brands Axiom and Adams Trail-A-Bike and many of the brands distributed by Norco, Canada’s largest bike supplier and distributor.

Norco opened its first partnership store over the summer in British Columbia. Norco’s partnership program requires at least 75 percent of retail space be devoted to brands in Norco’s range of 160 bikes and 25,000 SKUs in its distributor catalog.

“This alliance represents a step forward in providing exciting retail experiences for consumers. This dynamic pairing combines the retail expertise and culture of the team at Cyclepath Yonge and Eglinton with our extensive product offering and support,” said Paul Nielsen, Norco’s national sales manager.

This is Norco’s latest initiative designed to fuel growth for Norco and its retailers in a competitive retail environment. It comes on the heels of the Norco Sync and Norco Fulfillment programs that allow dealers to expand their product offerings to consumers by linking their online stores with Norco’s inventory.

“We are extending the partnership program opportunities to retailers across North America. There is a bright future for the cycling industry and working with IBDs we see ourselves moving forward together; it is an exciting time,” Nielsen said.

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