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New Giant Brand Store Opens in Austin

Published May 23, 2011

AUSTIN, TX (BRAIN)—The newest Giant Brand Store, Texas Cycle Werks, celebrated its grand opening this past Saturday as customers enjoyed group rides, prize raffles and a mountain bike trials stunt show by Giant athlete ambassador Jeff Lenosky.

Owner Phillip Puzzo said his guests were particularly impressed with the look of his new retail space. “We have been complimented by customers and industry people alike who are taken aback by the beautiful fit and finish of our store,” he said. “I hear comments like ‘best looking shop in Austin’ and ‘happy to have such a beautiful bike shop in the neighborhood.’ From local radio to local newspapers, our store has made a large splash in the central Texas region and we are excited to be a Giant Brand Store.”

The Giant Brand Store (GBS) designation in the Giant Retail Partnership program means Texas Cycle Werks prominently features Giant-themed imagery, colors, and messaging throughout the business. Additionally, Giant bicycles occupy 80 percent or more of the store’s floor space. “The GBS program helped evolve Texas Cycle Werks vision,” Puzzo said. “I want to grow beyond a bicycle shop to a community cycling hub destination.”

Located in southwest Austin, Texas Cycle Werks is in the heart of a region populated by a young, active, and affluent family-based demographic. “Working with Phillip and his staff to achieve his vision was a great experience,” said Reuben Hernandez, Giant USA’s Merchandising Manager. “Since there aren’t many bike shops in the vicinity, customers from the area have had to drive downtown to shop at one of the nearly three dozen bike shops. But now they have a stunning new store in their neighborhood which caters to all cyclists—mountain, road, triathlon, commuter, lifestyle, and family—at all price levels.”

Texas Cycle Werks is situated in a 2660 square-foot retail space, with more than 1800 square-feet dedicated to the showroom. It’s the 28th bicycle retailer to become a Giant Brand Store. Phillip Puzzo, a graduate of Texas State, retired from the tech industry in 2010 where he’d served Dell and Logitech as a global account executive and national account manager. His career-change to bicycle retailer was made easier by his partnership with Giant. “I wanted something special, and my staff and customers agree that I have it. Thank you Giant for making my dream a reality.”

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