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Reynolds launching demo program at dealers

Published March 8, 2012

WEST JORDAN, UT (BRAIN)—Reynolds Cycling is introducing a wheel demo rebate program, Ride2Decide, exclusively in the U.S. market effective Friday, March 9. The move is an extension of the high-end wheel maker’s U.S. dealer-direct distribution model launched in September.

Reynolds says Ride2Decide is designed to benefit dealers in multiple ways. Demo wheels are delivered with free tires and are covered by the Reynolds Assurance Program (RAP) crash replacement warranty. Reynolds is also offering marketing support with national advertising and in-store point-of-sale wheel displays at no cost to participating dealers.

Consumers who test-ride Reynolds wheels at a Ride2Decide shop will have 60 days to purchase any pair of Reynolds wheels from the shop to be eligible for a $350 rebate—consisting of $100 cash back and a $250 RAP warranty. Available as an aftermarket purchase, RAP is a no-questions-asked two-year crash replacement program.

“Ride2Decide is a unique program that not only supports our dealers but also gives consumers the chance to experience the performance of Reynolds’ carbon wheels with an added bonus when they purchase a pair. This program will drive existing and new consumers to bike shops and it will keep them there for purchases,” said Andrew Gavin, domestic sales manager for Reynolds Cycling. “We are committed to helping our dealers succeed and Ride2Decide is just one of the support programs in our new dealer-direct model.”

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