SUPERIOR, CO (BRAIN) — Wheels Manufacturing is introducing a made-in-U.S. bottom bracket for Pressfit-30 frames that features Enduro sealed bearings.
LAGUNA, CA (BRAIN) — Fizik is adding new colors to its saddle line, including fluorescent pink, green, orange and yellow. The new collection of colors is called the Highlighter Collection.
SEATTLE, WA (BRAIN) —Nuun and Company has added three new flavors of its drink tablets for the spring and summer seasons.
GRENCHEN, Switzerland (BRAIN) — BMC is producing 50 Lamborghini 50th Anniversary Edition impec bikes to celebrate the Italian car company's anniversary this year.
OLNEY, IL (BRAIN) — Magura has announced a recall of some of its hydraulic brake levers because they can fail in extreme cold conditions.
CHAPEL HILL, NC (BRAIN) — The Upstand is a 40-gram carbon fiber kickstand that folds up for storage in the rider's pocket while riding. The stand attaches to the bike via a tab under the rear quick release that mates to a magnetized rod.
OXNARD, CA (BRAIN) — The Sci'Con MTB AeroComfort travel case fits 26-inch or 29-inch mountain bikes and features a metal structure for increased protection.
SCOTTS VALLEY, CA (BRAIN) — Easton is making a running change to its M1 rear hubs and is making available an upgrade kit for existing hubs to eliminate side-to-side play and improve bearing durability.
RICHMOND, Victoria, Australia (BRAIN) — After making a name for itself in the market for small headlights and tailights designed to let bikers be seen at night, the Australian brand Knog is now introducing its first lights intended to be powerful enough for riders to see unlit roads.
MORGAN HILL, CA (BRAIN) — Specialized has released its first long-travel 29er, aimed at the fast-growing market for enduro bikes. The new Enduro Comp SE delivers 155mm of rear wheel travel and adds only 6 millimeters to the wheelbase of the bike’s 26” counterpart.
BELLINGHAM, WA (BRAIN)—The Softride Hang5 carries five bikes without contacting frame, fork, hydraulic cable lines and other bikes.
IRVINE, CA (BRAIN) — Shimano on Thursday released some details of its new product changes for the first part of this year, including a new mountain bike group with trickle-down technology, some new 11-speed road wheels, gearing options for 650b and 29er bikes and an 8-speed entry-level road group.
DENVER, CO (BRAIN) — Gates Carbon Drive is collaborating with White Industries to create the CDX Freewheel, a screw-on freewheel sprocket for the Gates belt drive system.
HAVERHILL, MA (BRAIN) — French brands Mavic and Time announced Tuesday that they would collaborate on development of new clipless pedal technologies.
CHATTANOOGA, TN (BRAIN) — Lynskey Performance is introducing a five-model line of U.S.-made titanium frames that will retail for $1,100, the company announced.
Previously, the company's least expensive frames sold for more than $2,000.
COCHRANE, Alberta, Canada (BRAIN) — The organization behind the ANT+ wireless protocol, used in many power meters and others sports monitoring products, announced a new generation of the protocol Tuesday at the Mobile World Congress in Barcelona, Spain.
BOULDER, CO (BRAIN) — The Grip'R is Michelin's new multipurpose mountain bike tire, designed for both wet and dry conditions.
CHICAGO, IL (BRAIN) — SRAM is recognizing the growth in sales of fat bikes, offering new fat bike versions of its X9 and X5 cranks.