WATERLOO, WI (BRAIN) — Trek Bicycle is adding the 650b wheel size to its mountain bike lineup in 2014.
FORT COLLINS, CO (BRAIN) — The new Trelock LS950 headlamp is designed for off-road night riding. Cantitoe Road claims it runs at full brightness for more than six hours.
PORT COQUITLAM, British Columbia (BRAIN) — Axiom’s Modular GrandTour panniers transform from “everyday” to “expedition” in seconds. The 30-, 45- and 60-litre ultrasonically welded bags have exterior waterproof pockets and compression straps.
CITY of INDUSTRY, CA (BRAIN) — The IronX is a rugged, waterproof and wearable HD camcorder that streams live video to mobile devices.
SAN FRANCISCO, CA (BRAIN) — Strava has added a feature to its mobile apps to allow cyclists and runners to track their performance on specific sections of road or trail in real time.
SALT LAKE CITY, UT (BRAIN) — ProBar’s first “non-bar” product, Bolt is a USDA-certified organic energy chew high in Vitamin B and caffeinated with organic yerba mate. Each pack contains 10 easy-to-digest organic gummies for quick energy, flavored with organic acai, pomegranate and blueberry powders.
FLETCHER, NC (BRAIN) — Looking to take the guesswork out of stocking headsets, Cane Creek is offering free to retailers a market report on headset trends.
SCOTTS VALLEY, CA (BRAIN) — Easton on Friday announced a batch of new road wheels that feature tubeless tire compatibility, wider rim profiles and new hub designs.
BOULDER, CO (BRAIN) — Early July is the time for many new bike releases, especially for companies that supply Tour de France teams.
STOCKHOLM, Sweden — For a small company, helmet brand POC is biting off a big chunk this year. At the fall trade shows, POC is diving into the road bike market with new helmet, apparel and eyewear lines.
BERKELEY, CA (BRAIN) — The Inside Line Equipment Transfer bag is made for racers to keep gear organized on the way to and from the race. It's made in the U.S. of U.S.-made materials.
IRVINE, CA (BRAIN) — Shimano this weekend publicly released details of its updated Ultegra Di2 group with a hydraulic disc brake option. The Japanese component giant said the new parts will be available in November.
EMERYVILLE, CA (BRAIN) — The latest Clif Bar flavor, called Sierra Trail Mix, is the first from the company to be made with cocoa grown on Rainforest Alliance Certified farms. The bars carry the Alliance's "frog" seal on the packaging.
HAUPPAUGE, NY (BRAIN) — Finish Line's new Max Suspension Spray is intended to reduce friction on suspension stanchions.
The company said Max smoothes out, quiets, and improves the performance of old and new forks, including those with coated stanchions.
VANCOUVER, British Columbia (BRAIN) — Recon Instruments is now accepting "pre-orders" for its heads-up display sunglasses that are intended for cyclists and triathletes. The Recon Jet glasses will begin shipping in December, the company says.
BROOKLYN, NY (BRAIN) — Champion System is now offering sublimated fabric race numbers. The company said the numbers are lighter and more comfortable for racers than paper numbers, and offer participants a keepsake from the event.
CARLSBAD, CA (BRAIN) — SockGuy is grouping some of its best-selling designs into six-packs as part of a retail program to help dealers increase sell-through in stores. According to SockGuy, the six-packs represent what’s hot and what’s in stock and ready to ship.
PARK CITY, UT (BRAIN) — Rocky Mountain Holster is putting a Western twist on the cruiser bike cup holder.