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How The Industry Got The Tradeshow It Deserved

Published September 28, 2010

When industry pioneers Steve Ready and Herb Wettenkamp started producing
actual, professional-quality trade shows under the name Interbike, first
in Las Vegas in 1982 and later in Reno it was a huge breath of fresh air.
The "new show" was tremendously successful and earned a great reputation
for being industry-friendly event. And then along came BIO.

Click here for the rest of Rick's blog.

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