MADISON, Wis. (BRAIN) — Saris Racks has launched an advocacy campaign called #LongForTheRide that aimed at helping create great places to ride.
The company is asking cyclists to share their favorite bike photos, videos and riding stories and will select a winner each month from May to September. Saris will then donate $1,000 to the winner's local advocacy group.
The campaign will continue through the remainder of the year, #LongForTheRide stickers in packaging to help keep the movement going and ongoing engagement around the #LongForTheRide hashtag.
More information: saris.com/longfortheride.
