KETCHUM, Idaho (BRAIN) — Club Ride Apparel has named Lambert as its distributor in Canada.
Scott Montgomery, Club Ride's CEO, said, "We have been consistently increasing dealer infiltration into Canada for the past three years. Now that we are set to formally designate a Canadian distributor, we are thrilled to be represented by the top distributor in Canada. Our goal is to be the leading casual-performance brand in Canada. Our partnership with Cycles Lambert will position us to provide exceptional service to our friends north of the border."
Lambert product director André Trudeau, said, "This segment of urban cyclists is growing and there is a good demand for technical and stylish garments. We feel that this addition to Lambert's portfolio will help IBDs answer the growing needs for that niche market."