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Squirt Lube adds J&B as its second distributor

Published August 5, 2014
South Africa-made lube also distributed by QBP

BOULDER, Colo. (BRAIN) — Squirt Lube, which is imported from South Africa by Boulder International LLC, has added J&B Importers as its second U.S. distributor, in addition to QBP.

"We are excited to add the Squirt Lube products to our mix." said Phil Sweet from J&B. "We have seen great demand for the product even before the science around its performance was published as the fastest lube ever tested!"

"J&B and their local sales forces are a perfect addition to QBP in our distribution mix," said John Davis, the president of Boulder International.

Squirt Lube is already available from J&B's warehouses. The company is working with industry consultant Thomas Prehn on marketing and sales issues, including the MAP and distribution policies.

The wax-based, biodegradable lube is a favorite of mountain bikers and gaining ground with road riders following a recent positive review in Velo magazine.

Topics associated with this article: Distributor news

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