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PeopleForBikes extends agreement with IMBA, will sponsor World Summit

Published July 28, 2014

BOULDER, Colo. (BRAIN) — PeopleForBikes is expanding its support of IMBA, including becoming a top-level sponsor of the IMBA World Summit, to be held next month in Colorado.

PeopleForBikes also is supporting IMBA's work to build new places to ride and is looking to better connect the two organizations' networks.

"Our goal is to make every bike ride better, whether that ride takes you on trails, down to the grocery store, or all the way across town," said Tim Blumenthal, the president of PFB. "We see IMBA as a key partner and we admire their time-tested efforts to make mountain biking better and more accessible for all Americans."

The organizations said the expanded alliance will focus on creating more trails, pathways, bike lanes and bike parks. Two specific areas of collaboration include IMBA's MTB Project mapping effort and IMBA's Bike Park Initiative, a mountain bike analog to PFB's Green Lane Project.

"IMBA's mission to create and protect great mountain biking is extremely well aligned with PeopleForBikes and we're very grateful for their support," said Rich Cook, IMBA's director of development. "If we can bring our two large networks together and work on shared goals we'll have a much louder voice for bicycling at the state and federal levels. It's a classic example of one plus one equals three. Together we're stronger."

Topics associated with this article: Advocacy/Non-profits

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