SANTA FE, N.M. (BRAIN) — Easton, which was recently sold off from BRG Sports to the owner of Race Face, is now selling its cycling products through four U.S. distributors: BTI, QBP, Hawley and Cyclone.
Easton cycling products formerly were available only directly from BRG (formerly called Easton-Bell Sports).
BTI said it began stocking Easton products this week. The company said Chris Tutton, the owner of Race Face and Easton Cycling, approached BTI vice president and co-founder Preston Martin in early May about Easton distribution. BTI has been distributing Race Face products since 1998.
"BTI is pleased to be one of the select distribution partners chosen to supply Easton products to traditional bike shop channels," said Martin. "Easton is a global powerhouse brand with tremendous popularity in road race, downhill and enduro categories thanks to their industry-leading use of composites."
Tutton said, "We chose BTI as a distribution partner based on their support for the IBD and synergy with our business model. A strong supply chain including distributors and outside sales reps will allow Easton to focus on innovation, quality and service."