IRVINE, Calif. (BRAIN) — Electric bike motor maker Bosch will participate in next month's PressCamp Summer in Utah, event organizers announced Tuesday. Bosch introduced its Performance Line pedal electric assist (pedelec) system at the Sea Otter Classic.
PressCamp Summer will allow Bosch to reach the cycling and sports media one-on-one, with demo's of the system on Haibike and Lapierre bikes.
"The unique format of PressCamp allows us to have one-on-one meetings in a calm environment, without distraction," said Claudia Wasko, business unit leader of Bosch eBike Systems in the U.S. "We're looking forward to that, because at Sea Otter, our booth was so busy it was hard to have in-depth conversations with everyone who was interested in our system."
PressCamp organizers said they expect journalists from more than 30 mainstream and cycling publications to attend the event, which is being held at the Deer Valley Resort in Park City.
Bikes with the new Bosch motors will be available this year on bikes from Haibike, Felt and Lapierre.