BOULDER, Colo. (BRAIN) — CycleFemme is working with bike share programs in New York City, the San Francisco Bay Area and Boulder, Colo., to provide bikes for participants in Gloabl Women's Cycling Day, May 11.
Bike share programs in those three areas are promoting self-led CycloFemme ride routes throughout their service areas. Additionally, Bay Area Bike Share will sell discounted 24-hour memberships from May 1 through May 11.
“CycloFemme is rooted in community, sharing and bringing a friend along for the ride,” said CycloFemme co-founder Tanya Quick. “Bicycle Share reduces the barrier to entry by providing a bike for anyone and everyone. This collaboration has potential to expose an exponential group of new riders to the joys of urban riding.”
"Boulder B-cycle has been fortunate to have a strong base of female riders who have chosen to integrate biking into their daily lives, and we are excited to be partnering with CycloFemme this Mother's Day to help empower even more women around Boulder through cycling," said Kevin Bell, marketing and communications manager for Boulder B-cycle, the Boulder bike share program. “Bike sharing provides a convenient entry point to biking for less experienced or lapsed riders, and we hope that many will take advantage of this opportunity to give biking a try — again, or for the very first time."
Now in its third year, CycloFemme is celebrated on Mother’s Day. Last year there were rides in 31 countries and 45 U.S. states; this year’s goal is 50 countries and all 50 states. Rides have grown from an estimated average of 20 riders to 50 or more, some with 150-plus riders.