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Light & Motion refreshes branding as it moves to new facility

Published March 21, 2014
Light & Motion's new homepage.

MARINA, Calif. (BRAIN) — Light maker Light & Motion is refreshing its look across its website and packaging as the company completes it move into a new manufacturing and headquarters building.

The company said the new look to its website is intended to showcase the versatility of the Light & Motion products, which are designed for use on bike, on foot, on water and underwater. The multi-activity presentation is also reflected on the new packaging.

"We know our customers are engaged in multiple activities, from cycling and camping to running and diving. Our lights are equally versatile, and we wanted our brand experience to reflect that," said Daniel Emerson, Light & Motion's CEO. "Our goal was to expand the website to be able to provide a better experience in every way a customer touches the brand: from the pursuit of knowledge to product specifications, to customer service."

The brand's new tagline is "Beyond Bright." The company said the new line "speaks to the company's continued quest to go beyond the status quo – not only to create the perfect light but to make smarter choices about the how the company makes its products, runs its workplace, and serves its community of loyal customers."

The new website went live earlier this week. Last month the company moved from its long-time home on Cannery Row in Monterey to a new 28,000 square foot facility in Marina, Calif.  The new headquarters doubled the company's footprint.

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