SAN JUAN CAPISTRANO, Calif. (BRAIN) — Interbike and Outdoor Retailer are joining forces to launch Charged Up, a media event focused on electric bikes and outdoor technology.
Charged Up will be held May 14-15 in New Jersey. The event will be aimed at non-endemic consumer and technology print, broadcast and online media. Invited journalists will be exposed to the advancements and functionality of e-bikes, portable power, safety and fitness gear along with innovations in wearable technology.
"Charged Up will continue to bring awareness to the emerging e-bike market, building off the success of Interbike's Electric Bike Media Event in 2013," Interbike said in a release Wednesday.
Interbike and Outdoor Retailer plan to limit the event to 25 exhibiting brands from these categories. Besides the media, these brands will have the opportunity to invite their key retailers to join the event on the afternoon of the final day.
The event is supported by PeopleForBikes, the Outdoor Industry Association and Bicycle Retailer & Industry News.
It will be held at Crystal Springs Resort in Hamburg, N.J., strategically positioned near New York's national media outlets.
"Applied technology coming out of both the bicycle and outdoor industries at Interbike and Outdoor Retailer is incredible," said Kenji Haroutunian, Outdoor Retailer's vice president and show director. "These products enhance the outdoor experience, making it more fun, safe and social. By gathering trend-leading brands in one experience the event will make it easy for journalists to understand and experience the fun products coming out of our industry, with the ultimate goal of having them translate that experience to their individual media audience."
Outdoor Retailer and Interbike are each owned by Emerald Expositions, which also owns Bicycle Retailer & Industry News. BRAIN is operated by NBDA Services under license from Emerald.