COLORADO SPRINGS, Colo. (BRAIN) — USA Triathlon, the national governing body for triathlon, recently announced that Chuck Menke was promoted to chief marketing officer. Menke was hired in February 2010 as director of marketing and communications.
"Our marketing and communications platform has reached new heights under Chuck's leadership, and I look forward to collaborating with him in the years to come," said Rob Urbach, CEO of USA Triathlon. "Chuck's elevation to CMO will enable USA Triathlon to further benefit from his expertise, work ethic and broad capabilities."
In his role as director of marketing and communications, Menke doubled USA Triathlon’s sponsorship revenue, with a 31 percent year-over-year increase in 2013. Menke also led efforts to broaden USA Triathlon’s partner portfolio by signing on non-endemic sponsors, and oversaw communications for the London 2012 Olymic Games, several national television agreements and a relaunch of usatriathlon.org.
As a member of USA Triathlon’s senior management team, Menke will be responsible for all strategic marketing efforts and direct all branding, event marketing and membership acquisition and retention. He will also guide public relations initiatives and USA Triathlon Magazine, as well as social media and creative services.
"I'm extremely appreciative for this recognition and the increased level of responsibility that accompanies it," Menke said. "Our accomplishments over the past four years are the direct result of a team-wide effort, and I'm fortunate to be surrounded by talented professionals who thoroughly embrace USA Triathlon's mission."
Menke's professional background includes nearly 19 years of high-level sports marketing and communications experience, including the U.S. Olympic Movement, the National Hockey League and NCAA Division I Athletics. A Pennsylvania native, Menke graduated from the University of Missouri's School of Journalism and has written for national media outlets, including USA Today.