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Michelin supports para-cycling race team

Published February 6, 2014

GREENVILLE, S.C. (BRAIN) — Michelin Bicycle has partnered with Team Roger C. Peace Cycling, the only independent team competing on a global para-cycling schedule, as provider of its Pro4 line of race tires and other team support throughout the season.

The team, based in Michelin’s hometown of Greenville, is composed of numerous national and world champions including amputees, paraplegics, quadriplegics, visually impaired athletes, and cyclists with traumatic brain injury. They compete in the hand-cyclist, tricycle, tandem and single-bike categories.

The 12-member squad was organized as a partnership between the Greenville Cycling Center and Roger C. Peace Rehabilitation Hospital, part of the Greenville Health System. Athletes will compete in more than 90 events this season in preparation for the Para-Cycling World Championships this September in Greenville and the Paralympics in Brazil in 2016.

“Michelin’s heritage began with performance bicycle tires,” said Yohann Leblanc, Michelin North America’s bicycle marketing and sales manager. “An important strategy for our business is to support bicycle racers in all forms of competition. We are very excited to partner with Team Roger C. Peace, which shares a local connection with our corporate headquarters and is a squad filled with champions in life and on race circuits.”

Jennifer Bennett, Team Roger C. Peace Cycling manager of corporate relations, said: “We are thrilled to have Michelin as a partner with Team Roger C. Peace this year. Our athletes compete and succeed on the top level and Michelin is providing us with the best cycling tires in the sport to help us accomplish our goals.”

Topics associated with this article: Competition

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