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PeopleForBikes rolls out new POP, Retail Roundup program

Published October 23, 2013
New retail POP kit

BOULDER, CO (BRAIN) — More than 715 retailers have signed on to PeopleForBikes’ new retailer membership program, the national advocacy group said Wednesday. PeopleForBikes launched the program at the Interbike trade show last month.

Retail members now support the Boulder-based group by asking customers to join and donate to the organization instead of paying annual dues. Participating shops receive a redesigned point-of-purchase kit, which provides buttons, stickers and information cards for customers who sign up for PeopleForBikes. Retailers have recruited more than 150,000 members using older versions of the kits.

Retailers are also encouraged to participate in a Retail Roundup program, where customers are asked to round up their purchase to the next dollar with a donation to PeopleForBikes. Retailers including Sunnyside Bicycles in Fresno, California, have started collecting donations this way. The shop has raised nearly $2,000 in six months for PeopleForBikes.

“The Roundup program has potential to bring a substantial amount of new funding to the advocacy movement without relying on additional industry investment,” said PeopleForBikes president Tim Blumenthal. “PeopleForBikes is doubling every dollar raised through the program and distributing the funds back to worthy community bike projects through our Community Grants Program.”

More information: PeopleForBikes website

Topics associated with this article: Advocacy/Non-profits

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