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Leisure Trends: Bike sales at IBDs highest since May

Published October 4, 2013

BOULDER, CO (BRAIN) — Retail merchandise sales grew 1 percent in August to hit $361 million, according to Leisure Trends Group's RetailTrak IBD sales summary.

Unit sales were down 1 percent, but average retail selling price continued to climb and was up 3 percent. This growth was still not enough to offset the slow start to the season, with this year’s dollar sales off by 3 percent and units down 5 percent.

The good news is that bike units in August climbed to their highest level since May, gaining 6 percent. Road bike sales continued to slide, down 6 percent, and mountain bike sales also fell 4 percent compared with the same period last year.

The big movers in August were the transit and lifestyle categories, which grew 16 and 13 percent, respectively, over August 2012. As of Aug. 31, bike inventory levels at retailers were 4 percent higher than the same day last year.

Sales of aftermarket parts were up 4 percent over the same period in 2012, largely due to dollar increases in components, forks/suspension and tires. Year-to-date apparel dollars fell 9 percent to $117 million, the lowest in at least five years.

August 2013 vs. August 2012 (dollar sales)

All bicycles: +2%

Road bikes: -6%

Mountain bikes: -4%

Transit/fitness bikes: +16%

Lifestyle/leisure bikes: +13%

Shoes: -12%

Apparel: -5%

Aftermarket parts: +4%

Aftermarket accessories: -1%

 

 

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