SCOTTS VALLEY, CA (BRAIN) — Easton-Bell Sports has added to the marketing and product teams of its Bell and Blackburn divisions with new hires and an internal promotion.
Bell has appointed Niki Jaimes as the new brand manager for its bike division, where she will manage brand marketing, advertising and public relations programs. Jaimes most recently served as channel marketing manager at GoPro where she oversaw GoPro’s marketing efforts within the specialty retail channel. Jaimes’ bicycle industry experience also includes roles as events manager and retail marketing manager at Specialized.
The company has hired Scott Strysick for the newly created position of director of product creation – accessories for both Bell and Blackburn. Strysick was most recently the director of engineering for Advanced Sports International where he was responsible for new product development for all frames and components. Prior to that, he spent seven years with Trek in engineering and management roles both in Wisconsin and Taiwan.
Emily Neuman has been promoted from associate digital marketing manager to the associate brand manager for Blackburn. Neuman has been working in various positions for both Bell and Blackburn brands for the last three years. Within her new role for Blackburn, Neuman will help execute all marketing communications for Blackburn.
“These recent moves show our continued investment in the Bell and Blackburn brands. We are strongly committed to designing and developing products for our core athletes and riders, while also investing in marketing that will pull consumers in to retail. Niki, Scott and Emily are all passionate riders that will add major value to our efforts in their new roles,” said Jessica Klodnicki, executive vice president and general manager of Bell and Blackburn.