DEER VALLEY, UT (BRAIN) — Some 42 dealers plus staff and family members arrive Tuesday to kick off Accell North America’s annual dealer event—the first time dealers will see all of Accell’s line of bikes in one place.
Dealers will get to test ride 2014 models from Lapierre, Raleigh and Diamondback as well as electric bikes from Currie Technologies and the German brand Haibike, which Accell plans to distribute in the North American market.
Larry Pizzi, president of Currie Technologies, said dealers would get a chance to ride Haibike’s Bosch-powered electric dual suspension mountain bike while in Deer Valley. While the Haibike line includes traditional models, its electric bikes have become the best selling models in Europe, Pizzi said.
Dealers will have a fleet of Haibikes, iZip and eFlow electric bikes to test, he added.
Chris Speyer, Accell North America’s chief operating officer, said the company has also invited three dealers from Mexico to its event. “What we want to do is explain how we are unifying our line for retailers. We’ll also discuss the state of the market and the trends we see,” he said.
Among the events scheduled for the event is Raleigh’s Mid-Summer Classic cyclocross race and the company is sponsoring a Ride to Recovery on Saturday to help support America’s injured veterans.
The Raleigh event will spill over into DealerCamp, which officially kicks off Thursday in the heart of Deer Valley with several dozen exhibitors setting up tents for the three-day trade expo.